Vacancies

Marketing Communications Specialist

  • Job responsibilities

    • Develop creative ideas and integrated marketing communication campaigns for the Bank's products, services, and corporate initiatives.
    • Plan, coordinate, and execute marketing campaigns across all communication channels.
    • Develop key campaign messages, communication plans, content, and customer-facing materials.
    • Collaborate closely with the Product, Sales, Customer Experience, Digital, Branch Network, Human Resources, Legal, Compliance, and other departments to ensure effective marketing communications.
    • Support new product launches by developing customer-centric messaging and Go-to-Market (GTM) communication plans.
    • Work with graphic designers and creative agencies to develop visual materials aligned with the Bank's brand identity.
    • Prepare creative briefs for the development of marketing and communication materials.
    • Manage campaign timelines, stakeholder engagement, approvals, and, where applicable, budgets, ensuring successful project delivery from concept through launch.
    • Ensure consistent application of the Bank's brand messaging and visual identity across all communication channels.
    • Analyze campaign performance, evaluate effectiveness, and provide recommendations for improvement based on data insights and business objectives.
    • Monitor market trends, customer behavior, and competitors' activities to identify new communication opportunities and innovative ideas.
    • Contribute to the development of the Bank's brand and the continuous enhancement of its marketing communication standards.

  • Necessary requirements

    • Higher education in Marketing, Communications, Business Administration, Public Relations, or a related field.
    • At least 2–5 years of professional experience in marketing communications, brand management, advertising, or a related field.
    • Proven experience in developing and executing integrated marketing campaigns.
    • Excellent content creation and copywriting skills.
    • Knowledge of product management principles or experience working with product teams will be considered an advantage.
    • Knowledge of Customer Journey, Product Positioning, and Go-to-Market (GTM) communications is desirable.
    • Excellent communication, presentation, and stakeholder management skills.
    • Creative mindset, strong attention to detail, and problem-solving abilities.
    • Good command of Russian or English.

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Updated 23.01.2026 12:57